Here’s the thing. Not everyone is going to love your stuff. You may have this awesome product to offer the world, whether it may be something in retail or a new idea, but there is going to be opposition. Worse, there are going to be those who simply just don’t care.
They don’t care about you. They don’t care about your product, your idea, your business, or anything else. If they see it, they’ll pass on without a second thought, without a glance behind.
And that’s okay. Because you know what? It’s not for them- and that’s okay, too.
You have this amazing product, but it’s not amazing because people love it- nor would you want it to be. If it was only amazing because people love it, then what happens when people stop loving it? Or even more likely, when you find those who don’t? Because let’s face it. Most people won’t love it. They won’t even hate it, which is the next best thing, because at least it’s passion. No, most people will be apathetic.
Even the greatest best-selling author out there still only reaches a fraction of the world’s population. The rest simply don’t care. Many won’t even know his name. And yet, this same author is still pointed to as the pinnacle of success, the epitome of what every author wants to be. He’s still used as a prime example, a model of something good to follow.
It’s not about the fans at all. Granted, they contribute, and they are part of the reason- but they are not the whole reason. Very few people go into any profession with the dream of acquiring the people’s adoration. No, you go into that profession because it’s what you do. Maybe you can’t see yourself doing anything else. Maybe you’re reaching for a dream- but the people are not at the other end of that dream. They’re only the spectators, watching your journey as you grow into something amazing.
Remember this. If it’s amazing, it’s because it’s amazing to begin with. The people didn’t make it so. It was you that made it so- you and the hand of God. So even if people hate it… you keep going on, because it’s not about them anyway. You didn’t do it for them, you didn’t for yourself- even if you didn’t realize it at the time.